Jeep has a new color available, Joose, which marks 4×4 Day, the holiest of days on the Jeep calendar. The shade of range can be ordered on both the Wrangler and the Gladiator. The new color follows a little bit of a trend at Jeep, with the automaker occasionally releasing some special edition colors for both the Wrangler and the GLadiator, all built around a particular theme.
tktk
Usually, this theme is built around the color itself. Here, it’s pretty darn easy to see why Jeep chose the name “Joose” for this shade, pictured here on Wrangler and Gladiator 4xe vehicles. It’s a flatter orange color, and there doesn’t appear to be much flake in the paint. It looks good on the SUV, at least to me. Jeep says the new color is going to be priced from $895 and is available to order now.
“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors. A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”
– Bob Broderdorf, CEO, Jeep
TopSpeed’s Take
This is the latest in a long run of special colors from Jeep in 2025. The most recent is the brand’s Mojito! Green paint (above), but other hues such as Fathom Blue and ’41, an army green inspired by the original Willys Jeeps of WWII fame have also debuted in the last year. Jeep will no doubt have more planned as 2025 continues to unravel.
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