Mercedes-Benz USA is reportedly joining some other automakers in an effort to protect consumers from drastic tarrff-related price hikes, according to AutomotiveNews. The news outlet received an official statement from MBUSA Director of Communications and Brand Experience, Michael Minielly, who also confirmed that MBUSA won’t be raising its prices for the time being.
Key Takeaways
- Mercedes-Benz USA isn’t raising prices on its cars to protect the consumer from drastic price hikes incurred by Trump’s auto tariffs
The German automaker joins a growing list of automakers who are taking proactive steps to ensure their customers are well-cared for, despite the Trump Administration slapping a massive 25% import tax hike on all foreign autos and their related parts. Not too long ago, Hyundai and its luxury division, Genesis, both confirmed to be keeping their prices steady, rather than passing the heightened cost down to the consumer.
Like Others, MBUSA Is Continuously ‘Monitoring’ The Situation And Will ‘Adjust’ Accordingly
In a request for a statement in response to the tariffs, AutomotiveNews received the following from Minielly:
“We continue to monitor the situation closely, are evaluating all options and will adjust to changing market conditions and the competitive landscape if needed.”
– Michael Minelly, Director of Communications and Brand Experience, MBUSA
AN also spoke with Mercedes-Benz’s U.S.-based dealer board head and the president of Benzel-Busch Mercedes-Benz in Englewood, NJ and Mercedes-Benz of Orange County in Harriman, NY, Joseph Agresta Jr., who expressed relief knowing that their customers won’t need to suffer in lieu of these geopolitical and economic industry disruptions.
Agresta noted he’s thankful for Mercedes-Benz USA’s management for “giving us clarity on pricing and allowing us to go to market with that message,” he told AN. “Mercedes believes in this market and trusts the dealers to help navigate the tariff issue as partners.”
Although based in Stuttgart, Germany, Mercedes-Benz is in a slightly better situation than some other foreign automakers as it builds a lot of its top-sellers right here in America, at its major production facility in Vance, Alabama, in the Tuscaloosa area. MBUSA established that facility back in 1995, which is when it began selling its first-generation W163 ML-Class.
Since then, the facility has expanded to produce the latest ML generation, currently known as the GLE, its GLE Coupe sibling, the GLS and all of its variants, as well as the EQE and EQS all-electric SUVs. MBUSI, the production facility, is also the second-largest automotive exporter in the United States and currently employs 6,300 in the Tuscaloosa area, with some additional 10,000 indirect production-related roles elsehwere in the region.
In its latest quarterly report, Mercedes-Benz sold around 67,400 vehicles (excluding vans) in the first bit of 2025, which is a 1.2 percent increase over the same time period last year. Of all the cars Mercedes-Benz sold Stateside last year, more than half of those cars, or 55 percent of its 324,528 units sold in 2025, were imported.
TopSpeed’s Take
If you were hoping to score a new or slightly used Mercedes-Benz in the near future, but were worried about price hikes incurred by Trump’s tariffs, you can rest easy, for now. Mercedes-Benz won’t be raising its prices and passing down the extra costs of doing business down to the consumer. Yet. But as we know from the current administration, uncertainty and instability still loom and could further disrupt the market and global supply chain even further as President Trump continues tanking the world economy over his tariffs.
Source: AutomotiveNews
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