Love it or hate it, the Tesla Cybertruck is impossible to ignore. With its almost comically angular styling and gleaming bodywork, this pickup looks like nothing else on the road today. If you were thinking of purchasing a new Cybertruck, now may be a good time to act because, according to a report from CNBC, Tesla started offering some modest discounts on examples of the controversial vehicle that are currently in stock.
Modest Savings On A Massive Vehicle
Starting this week, the electric vehicle manufacturer has lowered the price of new Cybertrucks by as much as $1,600, though the discount depends on configuration. If you don’t need an absolutely, 100 percent new vehicle, you can get up to $2,600 off the price if you opt for a demonstrator model, an easy way to save another $1,000.
When the Cybertruck was announced back in November of 2019, Tesla CEO Elon Musk said it would start at around $40,000, but, unfortunately, that never materialized. The most affordable version of this pickup currently available starts at around $80,000.
With a controversial design and high starting price, plus a few known quality issues thrown in, it should be no surprise there are rumblings that production of this stainless steel blunder wonder has slowed at Tesla’s factory in Austin, Texas. Reportedly, some workers are being reassigned, shifted to production of the popular Model Y SUV instead of continuing to build the relatively slow-selling Cybertruck.
Still The Best-Selling Electric Truck
Despite these headwinds, the Cybertruck still managed to be the best-selling all-electric truck in the U.S. last year. According to a report from Kelley Blue Book, Tesla delivered just shy of 39,000 examples in 2024, enough to make the Cybertruck the fifth best-selling EV in the U.S. Coming in the No. 6 spot was the Ford F-150 Lightning, an excellent and much more conventional product. The blue oval sold more than 33,500 copies of this electric truck, putting the Lightning right behind the Cybertruck.
Other battery-powered pickups were far behind these two segment leaders. Fewer than 14,000 GMC Hummer EV pickups and SUVs were delivered, not even 7,500 Chevy Silverado EV trucks were sold, and fewer than 1,800 GMC Sierra EVs were pushed out to customers. As for the stylish and upscale R1T, Rivian sold just about 11,000 examples last year.
Tesla Is Still The Undisputed EV Champion
The Cybertruck has had a rough start, but Tesla still dominates the EV space in the U.S. According to the same report from Kelley Blue Book, even though the automaker’s deliveries declined by nearly 38,000 units last year compared to 2023, Tesla still sold nearly 640,000 electric vehicles in ‘Murica. In fact, combined, the brand’s Model Y SUV and Model 3 sedan accounted for more than 40 percent of all EVs sold in the U.S. last year, more than 40 percent.
The Cybertruck seems like a rare miss for Tesla, which has pretty much been the undisputed EV champion for years. It will be interesting to see if this battery-powered pickup gains sales momentum in the coming years as drivers become more accustomed to its styling, or if the automaker offers additional discounts.
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