In March 2025, Hyundai recorded massive sales growth, with a 13 percent increase year-over-year, totaling 87,019 units sold—making it the best March in the company’s history. This marked the sixth consecutive month of record-breaking sales, positioning March as the second-highest sales month ever for Hyundai.
This sort of success from Hyundai shouldn’t come as a surprise to anyone who’s been paying attention to the new car market over the past decade. Hyundai/Kia has been on a tear. Model after model has proven to be very popular thanks to excellent reliability, relative affordability, and a wide variety of SUVs, sedans, sporty electric cars, and even a pickup truck (sort of). If you are of a certain age, you might remember the dark days of Kia and Hyundai, which were essentially disposable sedans. Dealers used to even run buy-one-get-one-free deals, if you can even fathom such a thing today. Needless to say, Hyundai/Kia has come such a long way, the BOGOF days almost feel like a dream.
These Hyundai Models Sold So Well, Hyundai Broke a Sales Record
Key models that led the charge for Hyundai’s best month ever included:
Each of these models and the percentage increases listed above set March sales records for the company. Hyundai’s electrified vehicle sales soared as well, with hybrid electric vehicles up 72 percent and total electrified sales growing by 38 percent. Retail sales were equally impressive, rising 15 percent year-over-year to 79,019 units, with electrified models comprising 26 percent of retail sales.
Hyundai’s Entire Q1 Went Gangbusters
For Q1 2025, Hyundai also posted stellar results, achieving total sales of 203,554 units, a 10% year-over-year increase. Retail sales reached 181,075 units, up 9%, setting new records for the Santa Fe, Tucson, Palisade, and IONIQ 5. Electrified vehicles again showed strong growth, with total electrified sales up 38%, hybrid sales jumping 68%, and electric vehicle sales increasing by 3%.
This success was bolstered by Hyundai’s strategic investments, including a $21 billion commitment to U.S. growth and the opening of its Metaplant in Georgia. Additionally, Hyundai’s commitment to innovation was evident with the recognition of their INSTER model as a top finalist at the 2025 World Car Awards, and multiple safety awards for their vehicles.
Granted, this is all happening alongside Trump’s wishy-washy, will he/won’t he tariffs. While many automakers are nervous about the future, Hyundai seems to be pushing forward with some zeal. It’s understandable because Hyundai continues to set the pace in both total and electrified vehicle sales, reinforcing its strong presence in the U.S. market with both record sales and ongoing investment in local manufacturing and technology.
Source: Hyundai
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