Volvo recently published it first quarter 2025 vehicle sales figures and the Swedish (or is it Chinese now since Volvo is owned by Geely?) automaker is moving in the right direction. As they should, drivers seem to appreciate this company’s tastefully designed, surprisingly premium vehicles that standout from the more aggressively styled products proffered by brands like Audi, BMW, Lexus, and Mercedes-Benz.
Modest Numbers, But Sales Are Growing
In the U.S. last quarter, Volvo dealerships moved 33,285 new vehicles. No, this company is not going to overtake Toyota anytime soon – or really, ever – but they don’t have to. The automotive business is not a zero-sum game. More importantly than the overall total, sales actually increased by 7.5 percent compared to the same time period a year before, meaning Volvo is moving in the right direction.
“This is the start of our 70th year in the United States, and I’m confident we have the right lineup of products and price points to continue meeting our customers’ needs and seeing strong results in the region,” said Michael Cottone, president of Volvo in the U.S. and Canada in a media release. “We’ve started 2025 with strong momentum, adding three new vehicles in our lineup – the EX30, EX90 and new XC90 – and seeing particularly strong demand for our plug-in hybrid and electrified models.”
What Were Volvo’s Best-Selling Nameplates?
Diving a little deeper into these sales, electrified models – vehicles that are motivated purely by battery power or plug-in hybrids – accounted for 28.4 percent of the brand’s sales. Compared to last year, that’s an increase of nearly 17 percent.
Across the border in Canada, Volvo’s sales increased a modest 0.2 percent in the first quarter of 2025, however, overall volume clocked in at a mere 2,631 vehicles. Despite a year-over-year decrease of roughly 17 percent, Canadian motorists are really taking to Volvo’s electrified offerings. They accounted for nearly 41 percent of the brand’s sales during the first three months of the year, an intriguing data point given the country’s generally colder climate compared to the U.S., something that can greatly impact battery performance and EV range.
Volvo’s most popular model in both countries during the first quarter was the XC60 crossover utility vehicle, accounting for 13,317 sales, 5,556 of which were delivered just in the month of March, a new record for the company. The No. 2 best-seller was the larger – and very lovely – XC90 SUV, of which10,206 found new homes, and then comes the XC40 crossover. More than 7,200 of these were delivered.
Interestingly, Volvo also recently announced that it sold its 5 millionth new vehicle in the U.S., the sale of which was completed on March 29, 2025. As mentioned above, this monumental milestone corresponds with the brand’s 70th anniversary.
TopSpeed’s Take
Volvo occupies an unusual corner of the car world because it’s not a mass-market brand, but it isn’t quite a luxury automaker, either. Still, the cars and crossover Volvo offers are exceptionally nice, with much subtler design, and sometimes even more upscale trimmings than what is delivered by “true luxury” brands these days. It should be no surprise that this company’s sales are growing, and at a respectable clip, too.
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