FCA, the North American division of global automaker Stellantis, just reported its sales for the first quarter of 2025, and the overall results appear to be something of a mixed bag. With so many different brands and models, there’s a lot to dissect here.
Breaking It All Down
Overall, FCA delivered 293,225 new vehicles in the first quarter of 2025, down from 332,540 during the same three-month period last year. This showroom performance represents a not-insignificant 12 percent decline.
Breaking things down, Jeep was the automaker’s most popular division, racking up a total of 140,583 sales, a 10 percent year-over-year drop. Every one of Jeep’s vehicles saw sales declines except for the small Compass SUV, which grew by 15 percent, and the new all-electric Wagoneer S, which was not on sale during this time in 2024.
Month over month, that is, comparing February to March, saw Jeep’s deliveries increase a whopping 36 percent. This is likely driven by sales of plug-in hybrid 4xe versions of the Wrangler and Grand Cherokee, which, combined, increased by a staggering 150 percent last month compared to February.
The Ram Truck division was FCA’s second most popular brand. Sales totaled 93,368 units in the first quarter, a small year-over-year decline of just 2 percent. Surprisingly, deliveries of the ProMaster commercial van exploded, increasing by a staggering 148 percent. Last year, just 5,853 of these were sold in the first quarter, compared to 14,519 in 2025.
Despite having essentially one vehicle in its lineup, the Pacifica minivan (the Voyager is essentially the same thing but with a lower price), the Chrysler brand’s total sales grew 1 percent. In total, 35,069 vehicles were sold in Q1 2025 including 341 Chrysler 300 sedans, cars that must be leftover in dealer stock.
As for Dodge, this performance-focused division saw its deliveries drop by 49 percent. Just 21,731 vehicles were sold during the first three months of 2025, compared to 42,948 a year ago. Hornet utility vehicle sales dropped by 45 percent, and Durango SUV deliveries fell 9 percent. Sales of the outgoing Charger and Challenger muscle cars were both down by around 90 percent as dealers sold off leftover stock. As for the new all-electric Charger, 1,947 found new homes during this period.
Alfa Romeo sold 1,952 vehicles in the first quarter, a 15 percent drop. During the same three-month period last year, 2,285 units were delivered.
And finally, funky Italian brand Fiat is in a seriously bad spot. The division’s sales increased by a huge 239 percent in the first quarter, which is great news, until you look at the overall volume. Just 522 cars were sold, such a poor showing calls into question the brand’s long-term viability in North America. Such a low volume is likely unsustainable.
TopSpeed’s Take
A major automaker, FCA’s U.S. sales are moving in the wrong direction, and economic uncertainty probably isn’t going to help. Jeep and Ram, this company’s two largest, most important divisions, both saw their deliveries decline, but these drops are not too concerning. The brands will almost certainly continue carrying FCA forward, though Alfa Romeo and especially Fiat are much more worrying, with their tiny volumes and steep declines, though Dodge and Chrysler are underperforming as well. It might be wise for FCA to shutter some of these weaker divisions to focus more resources on the brands that do better in the U.S.
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