If you were, somehow and for some reason, hoping for a small or three-row Lamborghini SUV above the Urus, don’t hold your breath. Not only will you probably die of asphyxiation, but it’s just not the direction Lamborghini wants to go, despite expressing aspirations for growth. Speaking with CarSales.com down yonder in Australia at the company’s regional launch event for Temerario, Lambo sales and marketing chief, Federico Foschini, said the Urus will remain as the company’s only SUV.
In the same discussion, Foschini also said the company has a desire to grow with hopes of producing new models, but a new SUV just isn’t in the interests of its product planners and executives. However, the company is still adamant about going all-electric with a potential four-seat grand tourer model by the end of the decade.
Key Takeaways
- Lamborghini has no desire to build another SUV, large or small
- Its next new model will be an all-electric 2+2 four-door grand tourer
No Big Or Small SUV, But More EV Hypercars And A New Electric Grand Tourer Are On The Way
Lamborghini’s been in the midst of overhauling its entire lineup, all of which went electrified in some manner by way of gas-electric hybridization. It started with the flagship V-12 Revuelto, which replaced the Aventador, followed by the Huracán’s replacement, the Temerario, and the Urus SE. With only three models, Lamborghini’s product planners do believe there’s room for some additional offerings.
But, instead of being another SUV, the brand’s next model will be the company’s first-ever production electric vehicle, which will take form as a larger grand touring four-door sedan/four-door coupe. Negating any possibility of a new SUV just boils down to the automaker staying true to what defines a Lamborghini.
“When it comes to the choice of another body type or another kind of Urus, we have done this kind of analysis, especially before choosing the fourth model BEV that we want to launch around 2030, which will be a GT 2+2,” Foschini told CarSales. “But when it comes to the larger SUV, it cannot be as sporty as an SUV. It’s too easy for it to be too big. It’s not a Lamborghini.”
“So other brands can fit more with this, they are doing this, and I think that it’s in their brand proposition. There are other brands that are super premium or premium that can offer these, but I think that when you stay in our league, you cannot go below and you cannot offer something that is under-resourced,” Foschini continued.
“The Urus is the perfect fit, on one side as the right size to be an SUV because there is space for four or five people comfortably with also the luggage [capacity] of an SUV,” he continued. “But on the other side, there’s the dimension and the driving dynamic and the driving experience of a super sports car. This is the size and this is the sweet spot. We can still do a sporty car, maybe more lifestyle, but also here we have to execute in a way that it’s an unexpected and extraordinary type of design and is fitting with our DNA in terms of performance and driving fun.”
Lamborghini benefited from one of its strongest sales growths in its entire history, a feat likely attributed to the launch of the Urus. The Urus debuted in 2017 as a 2018 model-year car, as a vehicle built out of necessity to help sustain the automaker’s future. The company simply couldn’t survive building strictly high-end, ultra-exclusive, and outrageously expensive supercars, which don’t typically generate meaningful amounts of profits.
As a result, Lamborghini built the Urus as a more volume-oriented model as all automakers know that SUVs are cash cows from being in such high demand, globally.
TopSpeed’s Take
Lamborghini doesn’t want to dilute its brand and become a volume seller as they’ve always been about high-dollar, ultra-exclusive, and outrageously fast supercars. We’re totally fine with that. The world doesn’t need another Lamborghini SUV.
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