BMW is planning to increase its prices by “up to $2,500” as of July 2025. A bulletin sent to dealers viewed by CarsDirect indicates that MSRPs could rise by up to 1.9 percent on July 1st. Notably, BMW is only raising prices on its gasoline-powered vehicles. It seems that the automaker’s electric vehicles will be spared the increases in price. BMW did not directly mention tariffs in its bulletin.
BMW Is Hiking Prices On Gas-Powered Models
Effectively, that means an overwhelming majority of BMWs will see a price hike. Like so many traditional automakers, BMW’s lineup still focuses heavily on gasoline-powered cars, in some cases augmented by hybrid systems. The BMW i5, i7, and iX are spared, as are a few other gasoline-powered models. Alpina’s BMW XB7 was spared, and so was the 2026 2 Series Gran Coupe and the newly updated BMW M2. Consumers will be relieved to hear that 2025 inventory won’t be affected, which means BMW’s adjustments apply solely to 2026 model year cars and SUVs.
BMW SUVs Suffer From Higher Price Increases
All prices will rise by a flat 1.9 percent rate. Cheaper vehicles will be less drastically affected. The 4 Series Coupe will only rise in price by $1,100. Notably, tariffs were left out of BMW’s bulletin. Instead, the company says that the increases are “in line with past pricing communications, and account for inflation and enhancements to standard equipment where applicable.”
TopSpeed’s Take
It’s not surprising that tariffs are left out of the conversation here. Slight year-over-year price increases are standard practice in the automotive world, especially when it comes to new inventory and newly updated models. However, that doesn’t always apply, as we saw with the 2026 M2, which, despite some tweaks, shouldn’t see an increase in price. For now, it may be best to wait to buy a new BMW or stick with the 2025 model year, as those are unchanged by the new pricing mandate.
Source: CarsDirect
Read the full article here