Just before tariffs in the United States begin to set in, BMW is reporting its Q1 2025 global sales results. Deliveries were down 1.4 percent, due in large part to flagging sales in Asia, particularly China. The automotive group’s various divisions had mixed results during the period.
BMW Group delivered 586,149 vehicles in Q1 2025, which was down 1.4 percent from the previous year. In the United States, the company moved 94,591 units – an increase of 4.1 percent over Q1 2024.
Ups And Downs For BMW
BMW moved 586,149 vehicles worldwide in Q1 2025. Digging into the results reveals some intriguing insights. For example, battery-electric sales were up 32.4 percent in this period, and M model deliveries increased by five percent. Mini’s figures saw a 4.1 percent increase.
Things weren’t so rosy for all of the divisions, though. Rolls-Royce deliveries fell 9.4 percent in Q1, and the BMW brand’s volume dropped two percent. The BMW Motorrad motorcycle and scooter division was down 3.9 percent.
BMW is also nearing significant milestones. By the end of the year, the company expects lifetime electrified vehicle deliveries to reach three million units and 1.5 million fully electric vehicles.
“The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants. One in three MINIs sold in Europe and more than one out of every two sold in China were fully-electric,”
– said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.
Results By Region
BMW also released its regional sales results for the quarter. The table below shows these figures:
|
Region |
Sales |
Percent Change |
|
Europe |
241,867 |
+6.2 Percent |
|
Germany |
61,264 |
-1.3 Percent |
|
Asia |
214,203 |
-12.2 Percent |
|
China |
155,195 |
-17.2 Percent |
|
Americas |
114,313 |
+5.4 Percent |
|
United States |
94,591 |
+4.1 Percent |
TopSpeed’s Take
The global economy is going through a tumultuous period, and BMW’s financial results are a prime example of this situation. The company is struggling in Asia but continues to see strength in the Americas and Europe. The burning question is what happens during the second quarter because of the tariffs affecting the U.S. The increased costs could impact sales in this region.
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