The luxury automotive business ain’t easy because customers demand an elevated experience every step of the way – as they should, since they’re paying for a premium product. Not only do the vehicles themselves have to provide ample style, opulent appointments, and all the latest technology, but everything from the purchasing process to maintenance and service work has to be a cut above the competition. To better take care of its customers, startup luxury brand Genesis is opening a raft of new standalone facilities across the U.S.
Elevating The Whole Experience
The world’s only Korean luxury brand, Genesis, has been charting its own course since 2015, when it broke free from Hyundai and became a standalone division. Since then, the company has been wowing the media and motorists alike with outstanding design, innovative new features, and incredible attention to detail.
Continuing this enviable momentum, Genesis just announced it’s opening eight new standalone dealerships across the U.S., bringing the luxury brand’s dedicated retail facilities total to 68. Overall, Genesis has a “network of more than 200 independent U.S. retailers,” plus more than 30 additional distributors in Canada. Many of these stores are paired with other brands, though it’s great to see them opening more facilities dedicated purely to Genesis.
These new locations are opening in a range of different markets, though three of the eight are in Texas: Harlingen, Plano, and Webster. Others are online in Gilbert, Arizona; Norman, Oklahoma; Highland Park, Illinois; Cincinnati, Ohio; and Winston-Salem, North Carolina.
|
Retailer |
Dealer Principal/Auto Group |
Location |
|
Genesis of Chandler |
Earnhardt Auto Centers |
Gilbert, AZ |
|
Genesis of Harlingen |
Bert Ogden Auto Group |
Harlingen, TX |
|
Genesis of Plano |
Huffines Auto Dealerships |
Plano, TX |
|
Genesis of Clear Lake |
DeMontrond Auto Group |
Webster, TX |
|
Genesis of Norman |
Colton Thompson |
Norman, OK |
|
Genesis of Highland Park |
Gregory Auto Group |
Highland Park, IL |
|
Genesis of North Cincinnati |
Joseph Auto Group |
Cincinnati, OH |
|
Genesis of Winston-Salem |
Bob King Automotive |
Winston-Salem, NC |
Good News For Genesis And Its Customers
“With more Genesis showrooms in communities across the country, customers are introduced to a redefined purchase and ownership experience all while exploring our award-winning product lineup”
Standalone facilities can help provide a better sales and service experience for customers, with no distractions from other brands. “With more Genesis showrooms in communities across the country, customers are introduced to a redefined purchase and ownership experience all while exploring our award-winning product lineup,” explained Tedros Mengiste in a media release published by the automaker. He’s the company’s chief operations officer in North America. “The introduction of eight new Genesis retail facilities reflects our commitment to expanding U.S. consumer access to the brand,” Mengiste added.
From the funky, all-electric GV60 crossover to the regal GV80 SUV to the world-class G90 flagship sedan, Genesis builds some truly excellent luxury vehicles. The company’s models offer unique designs, stunning interiors, and plenty of cutting-edge technology. Increasing the number of standalone dealerships will help Genesis better care for its customers, while also building awareness of what is still an upstart brand.
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