Whether you like it or not, electrification is proliferating throughout the automotive industry, and no brands are sacrosanct, even Ferrari. During its 2024 earnings call on February 4, the legendary Italian automaker confirmed that it will introduce six new vehicles this year, including its first EV, which is slated to be revealed in October.
What Could It Be? The CEO Ain’t Sayin’
Of course, details about this upcoming all-electric Ferrari are almost nonexistent, but company CEO Benedetto Vigna did mention that the upcoming model will be different from other high-end EVs. “I don’t want to comment on the reason why other electric car(s) may be accepted or not,” the CEO said, “What I can tell you [is] that our electric car … will be unique in the sense that we are looking at the different dimensions, the style, the performance and the driving,” he added.
All this means we can probably expect something a little different than a Purosangue with a giant battery pack and a couple electric motors tossed in. Beyond that, though, Vigna’s lips were sealed, though he did confirm the reveal date, “2025 will also be a great occasion to come together here in Maranello on October 9 for the launch of the Ferrari full electric, and to share with you what we envision for our future.”
I Spy With My Little Smartphone Camera
We have to wait months before Ferrari officially unveils its new EV, but camera-wielding car enthusiasts have captured some video footage of what appears to be an all-electric prototype model. Posted to Instagram, the vehicle in question looks like a five-door hatchback or a very low-slung SUV. With copious amounts of camouflage, it’s nearly impossible to make out any of the car’s forms or design elements, but what is as plain as day is the sound.
There appear to be four exhaust outlets in the rear fascia, and as this vehicle passes the camera, it seems to produce a weird, warbling tone, one that’s undeniably synthetic but not entirely unappealing. Perhaps Ferrari’s future EV will feature something like the Fratzonic Chambered Exhaust system that’s found on the Dodge Charger Daytona.
Other than that little nugget, it’s safe to assume this battery-powered prancing pony will be expensive… like, really expensive. Ferrari has never made an economy car, and the brand isn’t likely to start in 2025. Underscoring this, a Reuters report from last year suggests this EV will cost at least 500,000 Euros, roughly $521,000 at today’s exchange rate, so start saving your pocket change. This model will also be built in a new factory in Italy, one the automaker calls an “e-building.” Supposedly, this facility will eventually allow the company to build around 20,000 vehicles annually, up from around 14,000 it delivered in 2023.
Regardless, mark your calendar or set a reminder on your phone for the big reveal date. “So, if you want to know more details, you have to come here to eat tortellini and to see the electric car in October,” said Vigna.
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