The Gordon Murray Group, helmed by supercar icon (and namesake) Gordon Murray, announced that it will form a “Special Vehicles” division to build one-off and exclusive cars for the automaker’s already hyper-rich clientele. The company said its decision to put a new arm of Murray’s growing automotive group into place was spawned from “requests for unique and niche designs” from customers.
What’s More Exclusive Than A T.50?
The requests began coming in as Murray and his team began deliveries of the T.50, the designer’s McLaren F1 successor, in 2024. Following the success of the T.50, the company made the decision to spin up the new Gordon Murray Special Vehicles (GMSV) division, which will have its own independent management structure and engineering team. Murray and his team say the new division will produce new vehicles and special requests for existing ones in extremely limited numbers, dividing them into three categories.
“Now, as we have grown the business and team, we have established separate design and engineering departments for GMSV – it’s the perfect time to extend our offering to special vehicles. GMSV has a different agenda and will work across three distinct special product categories – Bespoke, Heritage, and Special Vehicles – all of which sit outside of the current GMA product and
platform plan,” said Murray.
Low Volume Bespoke Vehicles
The first category consists of what Murray calls “bespoke” vehicles. These are one-off or extremely low-volume cars that fit both customer design and technical requirements. These will be built on a new platform entirely or will use an existing vehicle, like the T.50 or T.33, as a base. GMA also says it will use the Special Vehicles division to produce heritage models, which will be “revivals” of cars Murray has designed in the past, like the Rocket (pictured below), or the F1. Finally, special vehicles will be built in low volumes entirely styled and produced by GMSV.
TopSpeed’s Take
GMA is reaching for an even more niche market, likely less than a few thousand people, who can afford what are essentially entirely custom vehicles made for almost no one but the buyer, if not exclusively for the buyer. Murray might be able to sell these cars, but the odds of ever seeing one in person, let alone seeing one at all, are extremely low given the emphasis on exclusivity and low production volumes. This is some Sultan of Brunei-level customization being offered here, and we’re hoping for some truly wacky stuff from Murray in the future as a result.
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