Honda’s Bold Gamble On GM’s EV Platform Is Paying Off In A Big Way

just delivered a stunning performance that nobody saw coming. The automaker sold 6,318 Prologue models in July, representing an explosive 83% increase from the same month last year and officially outselling both the and . This remarkable surge positions the Prologue as one of America’s top-selling electric vehicles, despite launching just five months ago in March.

The success becomes even more impressive when you consider was among the last major automakers to seriously enter the electric vehicle race. While competitors rushed to market with flashy designs and bold promises, that’s now paying dividends. The Prologue’s sales surge coincides with Honda setting multiple records in July, including 86,700 light trucks sold and 38,715 electrified vehicles across their entire lineup.

Honda’s Calculated EV Gamble Pays Off

Honda’s path to electric success required an unusual partnership that many industry watchers initially questioned. Rather than develop their own EV platform from scratch, to build the Prologue on GM’s proven Ultium architecture. This strategic move allowed Honda to leapfrog years of development time while ensuring the vehicle qualified for the crucial $7,500 federal tax credit.

The partnership extends deeper than most buyers realize. The Prologue shares its fundamental architecture with the and , manufactured at GM’s facility in Mexico. Yet Honda’s design team transformed these shared bones into something distinctly Honda, featuring cleaner styling and the brand’s signature understated elegance. Unlike its GM cousins, the Prologue offers Apple CarPlay and Android Auto compatibility, addressing a major pain point for consumers considering electric vehicles.

Market Forces Behind the Electric Revolution

The Prologue’s breakout performance reflects broader shifts in America’s electric vehicle landscape. According to the International Energy Agency’s Global EV Outlook 2025, average purchase prices for electric SUVs dropped 3% in the United States during 2024, driven by a 15% decline in battery costs. Honda has embraced this trend aggressively, offering average incentives of $7,035 per Prologue according to Motor Intelligence data.

The timing couldn’t be better for buyers, but it won’t last forever. The $7,500 federal tax credit expires at the end of September, creating urgency among shoppers who want to maximize their savings. This deadline pressure has contributed to sales spikes across multiple EV models, but the Prologue has emerged as a clear winner. Through July, Honda has sold 22,635 Prologue models, compared to 27,093 Ford Mustang Mach-Es and 24,910 Hyundai IONIQ 5s for the year.