In a surprising collaboration, Hyundai and Toyota have announced plans to co-host the ‘Hyundai N x TOYOTA GAZOO Racing Festival’ on October 27, 2024, at the Everland Speedway in Yong-in, South Korea. This groundbreaking event marks the first joint venture between Hyundai N and TOYOTA GAZOO Racing in Korea, aimed at showcasing high-performance models and fostering motorsport culture in the country.
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What To Expect From The Hyundai N x Toyota GR Festival
This collaborative event is all about high-performance sports cars and concepts. The festival will feature an impressive lineup of vehicles from both manufacturers, including World Rally Championship (WRC) cars, production models, and futuristic prototypes. Models will include Hyundai’s i20 N Rally 1 Hybrid and Toyota’s GR YARIS Rally 1 Hybrid, alongside other high-performance vehicles like the IONIQ 5 N and GR Supra.
Hyundai Executive Chair, Euisun Chung, and Toyota Chairman, Akio Toyoda (known in racing circles as ‘Morizo’), will be st the event as well.. The festival will also host professional drivers from both companies’ World Rally Teams, offering fans a chance to experience the thrill of rally-style driving through demo drives and test rides.
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Cool Concepts On Display, Too
In a nod to the future of automotive technology, both companies will showcase some of their most recent and interesting concepts. Hyundai will show off the IONIQ 5 N Drift Spec and hydrogen-powered N Vision 74, while Toyota will present its hydrogen-powered (combustion) AE86 H2 Concept and a liquid hydrogen-powered GR Corolla.
TopSpeed’s Take
As someone that’s had their eye on Asian manufacturers for a while, I have to say that I’m downright impressed to see Hyundai and Toyota, two rivals in the same automotive space, come together in the name of car culture and sports cars in general. Whether or not this collaborative event is just the first of many joint events or a sign of a bigger collaboration remains to be seen. However, it would be great to see two brands like Hyundai and Toyota partner up on a new and unique sports car. It worked out great when Toyota and Subaru partnered up for the GR86/BRZ twins, and there’s no doubt in my mind that a collaborative model between Hyundai and Toyota would be just as epic.
About The Brands
Toyota
Toyota Motor Corporation is a Japanese multinational automotive manufacturer founded in 1937 by Kiichiro Toyoda. Headquartered in Toyota City, Aichi Prefecture, it has grown to become one of the world’s largest automobile producers. Toyota is renowned for its quality, reliability, and innovation in automotive technology. The company pioneered hybrid technology with the Prius and has expanded into hydrogen fuel cell vehicles. Toyota’s product line includes a wide range of vehicles, from compact cars to luxury models under the Lexus brand. The company is also known for its efficient production system, the Toyota Production System, which has influenced manufacturing practices worldwide.
- Founded
- 1937
- Founder
- Kiichiro Toyoda
- Headquarters
- Toyota City, Aichi, Japan
- Current CEO
- Akio Toyoda
- Status
- Active
- Region
- Asia
Hyundai
Hyundai Motor Company, founded in 1967 and headquartered in Seoul, South Korea, is a global automotive manufacturer known for producing a wide range of vehicles, from compact cars to SUVs and electric vehicles. Renowned for its innovation, quality, and affordability, Hyundai has made significant strides in automotive technology, including advancements in fuel efficiency, safety features, and electric mobility. The brand emphasizes sleek design, reliability, and competitive pricing, appealing to a broad market. Hyundai’s commitment to sustainability is evident through its investment in eco-friendly technologies, such as hydrogen fuel cell and electric vehicles, positioning it as a leader in the evolving automotive industry.
- Founded
- 1967
- Founder
- Chung Ju-yung
- Headquarters
- Seoul, South Korea
- Current CEO
- JaeHoon Chang
- Status
- Active
- Region
- Asia
- Divisions
- Genesis, Ioniq, Kia
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