Infiniti desperately needed the infusion of new SUVs that are coming down the pipe and arriving at dealers. The QX80, Infiniti’s XL-sized luxury barge, and the QX60, the brand’s midsize luxury SUV entrant, can’t get here soon enough. The automaker has culled sedans from its lineup for years, and its most fresh-faced models are both SUVs — a clear bid for sales in a segment shown heavy consumer preference for decades. The numbers say it all, with Infiniti sales falling 14.6% from last year.
Infiniti Needs Its New SUVs To Stand On Two Feet
Infiniti sold just 12,327 units in Q2. That’s a stark difference from a much more fleshed-out lineup at Lexus, which helped the brand to a record 8.1 percent sales increase, at 95,421 units. The year-to-date figures aren’t hopeful either. Infiniti has sold 25,492 units thus far in 2025, compared to 28,027 in 2024. That represents a 9% decline. No matter how you slice it, Infiniti is falling behind rivals. It’s not just Lexus, either. Cadillac smoked Infiniti too, with its fresh lineup of EVs and luxury SUVs, selling 73,906 units. The majority of Infiniti’s sales are driven by its SUVs, with the QX60 at the helm, totaling 7,081 units sold, followed by the QX50 (2,587) and QX80 (2,243).
Infiniti’s New Entrants Show Promise
The brand’s latest are a much-needed upgrade that Infiniti hopes will prop up sales for the brand. The automaker’s new QX80 is a solid start, as we found out in California last June. At the time, we praised the QX80 for its fresh, futuristic, and premium looks, as well as its easy and intuitive technology. The tech in particular was a huge upgrade over the old Infiniti stuff, which lacked responsiveness, features, and screen resolution.
Meanwhile, we found the new QX60 to be a similarly massive upgrade over the previous model. Its new interior is a high note, and the model still stuck to the value proposition that Infiniti is built around, but this time without feeling like a massive compromise compared to competitors.
The latest Infiniti product is a good start. However, given both Nissan and Infiniti’s dire financial straits, it’s possible there’s just too little coming in too late. The automaker needs sales to stop the bleeding, and this quarter wasn’t a move in the right direction. We’ll be closely watching Infiniti (and Nissan’s) sales for the rest of the year as the two brands’ more recent models begin to work their way to dealers.
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