The
is one of the most contentious vehicles available today. Some people love them; others hate them, and a vocal group just loves to hate this unconventionally styled electric pickup.
The Cybertruck competes in one of the most fascinating new automotive segments – electric trucks. With entries like the
,
,
and more, this new crop of pickups is shaking up the market. Tesla is now cutting the Cybertruck’s lease price to make the competition even more fierce.
Less Is More
As of December 1, the all-wheel-drive Cybertruck is now $899 a month to lease, which is $100 less than the previous rate. The Cyberbeast trim is now $999 a month versus $1,148 previously. The changes will translate to thousands of dollars in savings for customers. Buyers must put $7,500 down to lease the Cybertruck, and the mileage is limited to 10,000 miles.
isn’t changing the Cybertruck’s purchase price, though. The all-wheel-drive model is $79,990, and the Cyberbeast costs $99,990.
More Changes
The lowered lease prices come at a fascinating time for the Cybertruck. Tesla is shutting down production of the electric pickup from December 3 through 5, according to an internal memo obtained by Business Insider. The note didn’t list a reason for stopping assembly for three days.
In addition, Tesla announced on November 27 that it would allow customers to buy out all leased Cybertruck, Model S, Model 3, Model X, and Model Y vehicles. Third-party dealerships are also allowed to purchase the previously leased vehicles.
Tesla appears to be working to align supply and demand for the Cybertruck. Reducing the lease price might spur buyers on the fence about getting an electric pickup. Cutting back production means fewer units are sitting around waiting for a customer. Plus, fewer previously leased vehicles are returning to the company’s showrooms.
TopSpeed’s Take
Tesla is implementing strategies to make the Cybertruck a more compelling choice for buyers. However, the lingering question is how customers respond to these changes. Some folks simply don’t like how the company’s electric pickup looks or have issues with the business itself. We look forward to seeing whether these changes to the sales strategy have a significant effect on how many Cybertrucks hit the road.
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