The tariff situation in the United States is evolving quickly. Automakers such as Mercedes-Benz are electing to accept the extra costs without changing the prices of its vehicles, at least for now. Meanwhile, Audi and Jaguar Land Rover are holding off on bringing models into the country until the situation becomes clearer. Stellantis is mulling over getting rid of some brands, and Ineos is raising prices.
Amid this chaotic atmosphere, Mini is opting to stick with its current pricing in the U.S. at least through May, according to BMW Blog. As long as buyers lock in a vehicle clearance before that point, they get the lower price. There’re also no tariff charges for models already sitting in showrooms. However, there’s no info yet about whether someone could place a new order before May and be subject to the tariffs. TopSpeed reached out to Mini for additional information about the company’s plans. Expect an update if we hear back from the automaker.
How Mini Is Dealing With Tariffs
Mini is monitoring the situation before making further decisions. The company also believes it has enough supply at dealers to last well into the second quarter.
“We are currently evaluating all potential impacts of the new tariffs. While it is too early to determine the full extent of the effect on Mini USA operations, we continue to monitor the situation closely and will develop relevant plans that will support our business, dealers, and customers,” a spokesperson for the automaker told BMW Blog.
Mini’s Numbers Are Going Up And Fresh Offerings
Mini was in a weak position as 2025 began. The company delivered just 26,299 vehicles in the U.S. in 2024, down 21.5 percent from the previous year. However, the automaker bounced back in Q1 2025 by moving 6,976 units – a 9.5 percent gain over Q1 2024.
With these figures in mind, the reasoning makes sense for Mini to keep pricing as low as possible for as long as it can. The automaker naturally wants to maintain the rising sales from Q1 2025 to remain competitive.
At the same time, Mini has new products on the market. For example, the company is reviving the well-equipped Oxford Edition this year at $26,125 for the three-door variant and $27,125 for the five-door. Deliveries are now underway. They come standard with:
- 18-inch, two-tone wheels with summer tires
- Gray-blue interior color combo
- Anthracite-colored headliner
- Panoramic moonroof
- Dual-zone climate control
- LED headlights with cornering lamps
- Parking assist
TopSpeed’s Take
Mini is a niche brand that’s surviving during a turbulent time in the market. By not letting tariffs affect pricing (at least for now), the company can be more competitive against the dwindling number of three-door hatchbacks. Because the situation is so chaotic, we expect automakers to attempt many different strategies to mitigate the additional costs. Depending on a company’s size, various solutions could be the best decisions for them.
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