Porsche has a lot to be proud of. This respected German manufacturer’s reputation is the envy of the automotive business, the sports cars this firm builds are absolutely legendary and have legions of fanatical enthusiasts around the world, and Porsche really knows how to care for its customers, something that was recently celebrated by J.D. Power.
Porsche Is A Force To Be Reckoned With
The research and data analytics firm just rated Porsche No. 1 in its 2025 U.S. Customer Service Index Study (CSI), which, according to the company, “measures satisfaction with service at franchised dealer and aftermarket service facilities for maintenance or repair work among owners and lessees of one- to three-year-old vehicles.” Porsche has been in the top three positions in this study for eight consecutive years.
Now in its 45th year, the latest J.D. Power U.S. CSI is based on responses from more than 55,000 vehicle owners. Research for this report was conducted between July and December of 2024.
Aside from taking the top spot for customer service at its dealerships, Porsche won important awards in two vehicle categories. The brand “also earned the top spot in the premium car categories for the second year in a row along with winning Premium Overall and Premium SUV this year,” the automaker pointed out.
In the same media release, Timo Resch, president and CEO of Porsche Cars in North America said, “Many years of hard work and a relentless commitment to putting our customers first has gone into this achievement.” The executive continued, “We are truly grateful to our customers for bestowing this honor on our network of individually owned and operated Porsche Centers throughout the United States. Such exceptional results are a testament to our unwavering focus, strategic investment and cooperative spirit.”
Here’s How Other Automakers Performed
While Porsche topped the charts in this latest J.D. Power U.S. CSI, other automakers performed well, too. Porsche earned a score of 912 out of a possible 1,000, the tops among premium brands. Lexus, however, came in second place with a rating of 900, and, unexpectedly, Cadillac landed in third after earning 888 points.
When it comes to mass-market brands, Subaru had the most satisfied customers with a score of 896. Mini followed closely in the Japanese brand’s tire tracks (888 points), and then Honda came in third place (881).
Curiously, according to J.D. Power, customers are less satisfied with the service they receive if they own a plug-in hybrid or pure-electric vehicle, and the difference is wide. The satisfaction of mass-market EV owners is 51 points lower than that of comparable combustion-powered vehicles. Similarly, the gulf between PHEV and ICE vehicle satisfaction is 57 points.
A few simple things can greatly improve a customer’s satisfaction with an automotive brand. Likewise, missing the make in other small areas can have exactly the opposite effect. According to J.D. Power, 12 percent of the time, vehicle repairs were not completed on the first dealership visit, which certainly isn’t good. Also, a whopping 28 percent of the time parts were not available to fix an issue, and 30 percent of the time work did not correct a reported problem.
Allowing customers to get common vehicle maintenance taken care of while also having recall work done saves time and improves customer satisfaction. Clear and timely communication from dealership service agents is a huge benefit, too.
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