In the automotive universe, a few manufacturers rise above the rest. Toyota, for instance, has an almost unassailable reputation. Honda is highly regarded, too, and Subaru has legions of fans around the world. But of all the global automakers, one is arguably more respected than any other: Porsche. The level of reverence this company receives is probably unparalleled, something that is reflected in the brand’s showroom performance.
A Big Year-Over-Year Increase
Porsche just posted its 2025 first quarter sales in the U.S. and, predictably, they’re pretty positive. During the first three months of the year, dealers moved a total of 18,884 new vehicles, a whopping 40.6 percent increase compared to the same period last year, where sales totaled just 13,429. The automaker reports that vehicle demand remains high (When isn’t it for Porsche?) right across the brand’s portfolio, and that is part of the reason for this significant year-over-year sales increase. Additionally, supply constraints hampered deliveries in 2024.
Breaking things down, the Macan small SUV was Porsche’s top seller. Americans just can’t get enough utility vehicles, right? Dealers moved nearly 7,500 of these upscale and engaging vehicles in the first quarter of 2025. The larger Cayenne SUV was the brand’s No. 2 best-seller, accounting for 5,331 sales.
As for sports cars, 2,086 copies of the legendary 911 have found new homes so far this year, while the 718 family, which includes the Boxster and Cayman, racked up nearly 1,500 sales. Passenger car deliveries were, unfortunately, something of a mixed bag. Dealers moved 1,486 Panameras, and 1,019 Taycans.
One Model Didn’t Perform As Well
Interestingly, sales of all Porsche models in the U.S. increased in the first quarter of 2025, except for one. The showroom performance of most models increased by significant percentages, though the all-electric Taycan is down. Porsche sold 1,247 in the first three months of 2024, and just 1,019 during the same period this year. Perhaps this hallowed automaker’s customers aren’t quite ready for an EV.
It remains to be seen if this automaker can continue increasing deliveries in the face of potential global economic turmoil.
In a media release published by the automaker, Timo Resch, president and CEO of Porsche Cars North America summed things up well, “These record-breaking numbers would not be possible without the enthusiasm of our long-time customers and, of course, those new to the brand. We are grateful for the tremendous response to the new models and powertrains – many of which were introduced very recently.” The CEO also noted, “Despite the challenges facing the automotive industry today, Porsche is on solid footing in the United States.”
With a year-over-year sales increase of more than 40 percent, it is indeed safe to say Porsche is faring well in the U.S. right now, however, there’s enormous uncertainty in the automotive world, especially if tariffs go into effect. It remains to be seen if this automaker can continue increasing deliveries in the face of potential global economic turmoil.
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