Audi of America just posted its first-quarter sales results, and overall deliveries are down slightly compared to the same time period last year. Nearly all the four-ring brand’s vehicles posted sales declines for the first three months of 2025, though there were a few standout models that buoyed the German luxury automaker’s total deliveries, keeping the overall sales decline to a minimum.
Sales Fell But It Wasn’t A Bad Quarter
Audi delivered 42,710 new vehicles in the first quarter of 2025. This is a year-over-year decline of just 3 percent. During the same period in 2024, the brand sold 44,226 new cars and crossovers, a difference of just 1,516 vehicles. Audi’s overall sales were down, but not by much.
The biggest sellers during the first quarter were, not surprisingly, a few SUVs. American motorists just can’t get enough of these versatile, high-riding vehicles. In terms of overall volume, the lovely Q5 was Audi’s most popular model, racking up 13,659 sales, 19 percent more than last year, a sizable jump to be certain.
- The Q5 was Audi’s top-seller in Q1 with 13,659 units sold, a 19 percent increase
- The Q3 landed in the No. 2 spot with 5,347 delivered, a decrease of 23 percent
- Audi’s large Q7 SUV was the brand’s third most popular model; 5,104 were sold, a 21 percent jump
The second most popular Audi last quarter was the diminutive Q3 SUV, which accounted for 5,347 deliveries. Next came the much larger Q7, with 5,104 sold, followed by the new Q6 E-Tron (3,246 delivered), and then the Q8, of which 3,065 found new homes.
Big Percentage Drops Don’t Necessarily Translate To Large Sales Declines
As mentioned, on a percentage basis, most of Audi’s vehicles saw sales declines; some fell quite steeply, too. The A3, for instance, dropped by 39 percent, and the A4 sagged by 84 percent, though the A4 is being replaced by the new A5, so dealers are probably selling down older stock. Additionally, E-Tron GT deliveries dropped by 68 percent, and both the Q8 E-Tron and Q8 Sportback E-Tron faced steep declines of 75 and 80 percent, respectively.
The good news for this German automaker, however, is that its range of upscale SUVs is holding the line. The Q3, Q5, and Q7 models were the biggest sellers, with the latter two seeing strong year-over-year sales increases, though the Q3 declined by 23 percent despite being the second most popular Audi. Additionally, the overall sales volumes of some of this company’s more niche offerings, products like the A8 flagship sedan, E-Tron GT exotic EV, and the A3 compact car are quite small, so even a large percentage swing doesn’t necessarily have much of an impact on overall sales volumes.
As for certified pre-owned (CPO) models, Audi shared sales results for these vehicles as well. In the first quarter of 2025, 12,099 CPO cars and crossovers were sold compared to 12,831 during the same period last year. That represents a modest 5.7 percent year-over-year decline.
So, Audi’s overall sales declined last quarter, which is probably not something the company wanted to see, but the dip was modest at just 3 percent. The four-ring brand’s SUVs remain very popular, and they will probably continue holding the line for Audi.
Read the full article here