If you were feeling a bit nostalgic about the 1970s and 1980s, then Ford has you covered as it revived one of its most iconic appearance packages for the standard 2025 model-year Bronco: the Free Wheeling package. Initially brought back for the Bronco Sport, it pays tribute to the coloring themes of the original Free Wheeling package from the righteous ’70s and rad ’80s, back when trucks like the Bronco were favored among those at the local surf and beach scene, like in sunny California or on the shores of the Outer Banks. And now, it can be had on the new model-year Bronco.
The Ford Bronco has always been an iconic staple of the surf scene. Whether slow-riding and taking it easy on the beach boulevards with the top down and the wind in your hair, your favorite choice tunes blasting with the sun setting in the background, or just pulling up to the beach with your friends to ride some waves. The Free Wheeling package brings it all back as one of the ultimate expressions of automotive freedom and bliss.
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Free Wheeling Like It’s 1979
The 2025 Bronco Free Wheeling package specifically pays tribute to the rad color palettes of the 1970s and 1980s, when warm colors were bitchin’, and you were just ace pullin’ up with your friends in a multi-striped Ford F-100, F-150, or Econoline. As such, the Free Wheeling Package decks out the exterior of the ’25 Bronco with bespoke and familiar red, orange, and yellow gradient graphics, which specifically mimic the colors seen when the sun sets into the horizon, and the colors portrayed on a sunny evening before it disappears into the west.
Complementing the exterior are other appointments, such as shadow black-painted grilles, bumpers, and mirrors, and the choice of uniquely 17-inch black-gloss wheels with optional machined lips and red pockets or without the former and latter.
The treatment continues on inside with the same red, orange, and yellow gradient pattern festooning the front seatbacks, which are wrapped in a combination of fabric upholstery and marine-grade vinyl. And to make sure the interior matches the theme, other trim bits get the red, orange, and yellow gradient coloring. But most of all, Bronco’s iconic silver grille gets touched up with the nameplate letters painted in a striking red paint.
Should one be interested in the 2025 Bronco Free Wheeling Package and relive some of the Bronco’s heritage, one will have to specifically opt for the Bronco Big Bend with the Sasquatch off-road package, meaning the Bronco Free Wheeling variant is just as much about go as it is show. And if buyers seek to take it to the next level, Ford will be launching a new apparel line inspired by the beach sunsets that the Free Wheeling Package is themed after, ranging from t-shirts, hats, vests, and even bomber-style jackets.
“Bronco has always been about fun and capability since day one and Free Wheeling’s looks kick that up a notch with its sunset inspired beach vibes,” Steve Gilmore, Ford Vehicle Personalization’s chief designer, said in a statement. “We’ve modernized the new Bronco Free Wheeling in line with today’s fashion and graphic trends, including seats that mimic the color palette of the exterior stripes and unique pops of color that come together in an optimistic way.”
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