The Mazda MX-5 isn’t just another sports car—it’s an institution, the cornerstone of sports car fun. For decades, enthusiasts have celebrated it as the world’s best-selling two-seat roadster, but now it wears an even bigger crown: in 2024, it became the world’s best-selling convertible of any kind. That means this little Japanese roadster outsold every rival, from drop-top grand tourers to pricey luxury cabriolets. In an era where convertibles are vanishing from showrooms, the MX-5 has managed the unthinkable: staying relevant, desirable, and dominant. Hell yeah.
A Record-Breaking Run
Mazda first claimed the title of best-selling two-seater sports car way back in 2000, and it hasn’t let go since. Over 1.2 million MX-5s have rolled out of the Hiroshima factory since 1989, spanning four generations. For context, that’s a sales figure few specialist sports cars could dream of. The UK alone accounts for more than 135,000 of those sales, making Britain one of the strongest MX-5 markets outside Japan. Today, nearly 30,000 fourth-generation models are on UK roads, and in 2025, it’s already the nation’s best-selling sports car outside the Porsche Cayman and 911.
Unlike many rivals, Mazda has resisted bloat. The MX-5 continues to embrace its “Jinba Ittai” philosophy—driver and machine in harmony—ensuring it feels alive on every journey, whether that’s a sunny Sunday blast or a slow commute.
Why The Miata Still Sells
So what’s the secret? The MX-5 doesn’t rely on over-the-top horsepower or flashy design. Instead, it delivers something rarer: purity. It’s light, nimble, and fitted with one of the sweetest manual gearboxes left on sale. While only around 22 percent of UK buyers still opt for manuals in general, the MX-5’s six-speed remains a defining feature. It also offers practicality in choice, with both soft-top Roadster and RF retractable fastback versions.
Unlike many rivals, Mazda has resisted bloat. The MX-5 continues to embrace its “Jinba Ittai” philosophy—driver and machine in harmony—ensuring it feels alive on every journey, whether that’s a sunny Sunday blast or a slow commute.
An Icon In Context
The MX-5’s longevity is even more remarkable when you consider the shrinking convertible market. According to Jato data, global sales of convertibles are declining, yet the MX-5 is bucking the trend. In 2024, it moved 27,669 units worldwide, putting it at the top of the convertible sales chart. That momentum is carrying through into 2025.
Mazda UK boss Jeremy Thomson summed it up:
“When it comes to driver engagement, the current generation MX-5 has established itself as a benchmark sports car.”
It’s also arguably a better value than ever. The first UK cars in 1990 cost £14,429—over £35,000 in today’s money. With the new MX-5 starting under £30,000, it’s a relative bargain in a world of inflated performance car prices.
More Than Just Numbers
Beyond sales stats, the MX-5 has built a culture. Since 1990, the UK has seen 56 special editions, countless grassroots motorsport entries, and thriving owners’ clubs. It’s won awards, earned global recognition, and—most importantly—put smiles on millions of faces.
That’s why the MX-5’s latest milestone matters. In a market where open-top sports cars are disappearing, Mazda’s roadster isn’t just surviving—it’s thriving. And in doing so, it proves that simple, lightweight fun is something drivers still crave.
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