Modern life is nothing short of chaotic. From battling daily traffic and waiting in lines to schlepping the kids to their after-school appointments, running errands, and finding time to call someone about home repairs, it seems there are never enough hours in the day. But not everything has to be so stressful. Lincoln is working to turn its vehicles into rolling sanctuaries, places of respite rather than just another pain point in life.

Kick Back And Relax

To achieve this, the automaker created Lincoln Rejuvenate, a new multisensory in-vehicle experience that’s designed to calm users and reduce their stress levels. The system does this in several ways by automatically reclining the seat, engaging relevant heating and massaging, adjusting the climate control system, and playing soothing visuals on the dashboard screens. This setup even includes special scents, yes, scents, to help deliver a fuller experience for users.

“Supported by scientific research, it’s helping redefine how our clients use their vehicles and not just to get from point A to B, but as a meaningful third space to relax and recharge.” - Sonia Rief, Global Vehicle Director at Lincoln

Lincoln Rejuvenate has three unique themes, each of which can help users feel calmer and more relaxed. Aurora Borealis plays ethereal audio and visuals that are inspired by the northern lights. Elements make users feel like they’re sitting in nature, which is great if you’re trapped in the concrete jungle waiting to pick someone up from the airport, for instance, and finally, there’s Waterfall meditation that was developed in partnership with Calm, an app used for meditation and sleep. This experience uses cascading water to ease frazzled nerves and help reduce stress.

Nearly identical to Energizing Comfort, which is available in certain Mercedes-Benz models, Lincoln Rejuvenate can be had in the redesigned 2025 Navigator SUV as well as certain versions of the 2025 Nautilus utility vehicle.

Backed By Science

Stress is a near constant in today’s busy world. And as pointed out by the automaker, “A recent Wakefield Research survey commissioned by Lincoln found that 53 percent of Americans struggle to find a suitable place to unwind, making relaxation a real challenge.” That is an unfortunate data point that helped inspire Lincoln Rejuvenate.

To prove that this works and isn’t some sort of feel-good snake oil, vehicle harmony engineers worked with Purdue University to see if Lincoln Rejuvenate is actually effective. “We wanted to see the proof in the pudding,” said Justine Nestorowich in a media release, one of the automaker’s vehicle harmony engineers, “and to have data from an engineering research study that validates the benefits of using Lincoln Rejuvenate.” 

And the good news is, according to a research paper from Purdue engineering titled “In-Vehicle Multi-Sensory Experiences Can Reduce Mental Stress” that was published in the scientific journal of Applied Ergonomics, Lincoln Rejuvenate “supports short-term relaxation and can measurably reduce stress while stationary in the vehicle.”

This study included 43 participants broken into three sets. The control group did not use any part of Lincoln Rejuvenate; The second one experienced the system without its included scent therapy, and the third group used everything Lincoln Rejuvenate offers. According to the automaker, “Both groups in the Rejuvenate study showed lower heart rates and brainwave patterns linked to better emotional balance and deeper relaxation,” a change that was likened to meditation.

Data shows that this system works, but users enjoyed it, too. A whopping 98 percent of those tested said they preferred Lincoln Rejuvenate over the control experience, and 62 percent of those folks expressed interest in using this feature regularly.

Building More Than Just A Car

Sonia Rief, global vehicle director at Lincoln, knows how difficult it is to find a free moment to relax in today’s fast-paced world. “That’s what makes Lincoln Rejuvenate such a differentiating feature; it reflects on our commitment to wellness,” the executive added. “Supported by scientific research, it’s helping redefine how our clients use their vehicles and not just to get from point A to B, but as a meaningful third space to relax and recharge.” 

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