Toyota and Lexus are enjoying a significant uptick in sales, marking a record-breaking first quarter of 2025 with electrified vehicles playing a pivotal role in their growth. For March 2025, Toyota Motor North America (TMNA) reported a 7.7 percent increase in total vehicle sales, totaling 231,335 units, with electrified vehicle sales hitting 112,608 units—up 44.1 percent compared to March 2024. Electrified vehicles now account for nearly 49 percent of TMNA’s total sales, bringing into focus the increasing demand for eco-friendly(er) vehicles.
How Many Cars Did Toyota And Lexus Sell In Q1 Of 2025?
In the first quarter of 2025, TMNA recorded total sales of 570,269 vehicles, a modest 0.9 percent increase over the previous year. However, electrified vehicles stole the show as their sales soared by 39.6 percent, totaling 288,796 units and representing over 50 percent of total sales volume. It’s hard to say if this shift is showing an increasing interest in electric and hybrid cars from an eco-friendly stance or if people just want the new shiny things. However, this recent sales spike is most certainly aided by Toyota and Lexus’s broad portfolio of electrified options.
Toyota Sales Are Huge
The Toyota Division alone contributed significantly to the overall growth, with March sales of 196,240 vehicles—up 6.6 percent compared to the previous year. Electrified Toyota sales climbed by 49.1 percent in March, totaling 99,119 units. In the first quarter, Toyota’s electrified vehicle sales reached 255,915 units, up 44.0 percent. Notably, the brand saw strong performance across several key models, with the 2025 Toyota Tacoma up a remarkable 177.5 percent, the Prius rising by 25.0 percent, and the bZ4X electric vehicle showing a staggering 195.7 percent increase in sales.
Lexus Had Its Best Q1 Ever
The Lexus Division also achieved stellar results, marking its best-ever first-quarter sales performance with 83,043 vehicles sold—an increase of 5.8 percent over the same period last year. March sales for Lexus jumped 14.1 percent, driven in part by a 15.6 percent increase in electrified vehicle sales. Lexus’s impressive line-up includes models such as the Lexus RX, NX, and the newly introduced TX, which contributed significantly to the brand’s growth. The luxury division’s electrified vehicle sales reached 32,881 units, a 13.1 percent increase, and luxury utility vehicles saw their best-ever first-quarter sales.
A key component of Toyota and Lexus’s success lies in their commitment to offering a broad range of electrified vehicles. With 32 different electrified models currently available—more than any other automaker—Toyota and Lexus are well-positioned to meet growing consumer demand for hybrid, plug-in hybrid, and electric vehicles. Models like the Toyota Prius, Highlander HEV, and Lexus RX PHEV are particularly popular, showcasing both brands’ commitment to reducing emissions while maintaining performance and luxury.
Toyota and Lexus Are Untouchable
If all that wasn’t enough, Toyota and Lexus have managed to maintain the lowest incentives among manufacturers, reflecting their strong market position and the desirability of their vehicles. The strategic launch of new models, such as the 2025 Toyota 4Runner and 2025 Lexus LX hybrid, has helped bolster sales and keep inventory levels healthy, fueling continued growth. The brands are also expanding their presence in showrooms with more electrified vehicles arriving throughout 2025, ensuring that they stay ahead in the increasingly competitive electric vehicle market.
TopSpeed’s Take
Overall, Toyota and Lexus’s record-breaking first quarter highlights the growing shift toward electrified vehicles in the U.S. market and a continued trust in the Toyota/Lexus name. With more options than any other automaker and a diverse array of models across different price points, both brands are well-equipped to continue their leadership in the electrified vehicle space and to meet the demands of consumers needing to get more value out of their car as prices continue to be a struggle for many Americans.
Source: Toyota Motor North America, Lexus
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