By now, we’ve come to expect that Toyota will sell a bunch of RAV4s, Highlanders, Grand Highlanders, and Tacomas in the U.S. every month, every quarter, every year. Yes, it happened again in 2025, but another tidbit catches us a bit off guard: Sedans moved at a pretty good clip from Toyota showrooms in 2025.
With the industry now tabulating last year’s performance, Toyota announces “best-ever” annual sales results for Camry Hybrid (up 54.1 percent to 316,115 units), Corolla Hybrid and GR Corolla hatchback, while all Camry and Corolla models were up 2.0 percent and 6.5 percent, respectively, while Toyota’s car (sedans plus Supra coupe) sales reached 646,176 units in 2025, up 3.9 percent from 2024.
No Love For Prius, Despite 28% Growth
The “best-ever” claim merits a closer look. Corolla Hybrid was only up 0.1 percent (to 50,245 units), and Toyota doesn’t split out an actual sales number for the GR Corolla, which came to market three years ago.
But something that perhaps shouldn’t be overlooked is the 27.9-percent gain for the Prius Hybrid (to 40,985) and 22.3-percent climb for the Prius Plug-in Hybrid (15,503). Toyota doesn’t even mention Prius in today’s press release, perhaps because the automaker sold more than 100,000 Prii for 13 straight years, until 2017.
Lexus Sedan Sales Stumbling
Did Toyota’s good fortune with cars rub off on its Lexus luxury brand? In a word, no. Sales of Lexus sedans and coupes dropped 6.3 percent. The compact IS sedan was the only Lexus car to grow its sales in 2025, to 19,714 units (up 4.1 percent from 2024). Big stumbles came for the flagship LS sedan (1,082 units in 2025, down a whopping 50 percent) and RC coupe (1,349 units, down 27.2 percent).
Lexus’ best-selling sedan, the midsize ES, which arrives fully redesigned later this year, found its way to 39,926 U.S. driveways, down 7.5 percent from 2024. Also, the Toyota Crown sedan didn’t do so well, falling 37.4 percent to 12,309 units. Maybe this explains why Detroit has largely given up on sedans?
Surprising Growth For Sienna
Looking at the totals for the year, Toyota Motor North America delivered 2.5 million vehicles, representing 8.0 percent growth over 2024. That includes 2.1 million Toyota brand vehicles (up 8.1 percent) and 370,260 Lexus cars and SUVs (up 7.1 percent).
In the truck lineup, the Tacoma, which was all-new last year, is certain to retain its crown as America’s best-selling midsize pickup, with 274,638 deliveries, up a sizable 42.4 percent. The Sienna minivan, which Toyota counts among its trucks, was up 35.2 percent to 101,486 units in 2025. And the Tundra showed that it still cannot challenge Detroit’s stranglehold on the full-size truck market, with sales down 7.5 percent to 147,610 units in 2025. Still, Toyota grew its truck sales 19.8 percent in 2025.
RAV4 Rolls On, Even Before New Model Comes
Toyota’s volume leader, once again, was the RAV4 midsize crossover, which outsold the brand’s entire truck lineup with 479,288 units. The fully redesigned 2026 RAV4 has just started rolling into showrooms, but shoppers appear to be content with the outgoing model, as its sales actually grew 0.9 percent (compared to 2024) instead of suffering the typical falloff in the transition to an all-new version.
No.2 among crossovers was the three-row Grand Highlander, whose sales nearly doubled to 136,801 vehicles in 2025 while also stealing customers away from the two-row Highlander (56,208 units, down 37.3 percent).
Electrified Lineup Climbs 17.6%
Lexus grew its SUV sales 10.4 percent (to 306,903 units) mainly on the strength of the TX, which doubled its tally to 57,346 units. Lexus’ bestseller, the RX SUV, actually dipped 4.5 percent in 2025, to 113,256 units.
And with its lineup of more than 30 “electrified” models, Toyota and Lexus moved 1.2 million hybrids and PHEVs — and a smattering of EVs — representing 17.6-percent growth over 2024.
Interesting side note: In recent months it has been typical for sales of a battery-electric vehicle to fall by half, due to the loss of a $7,500 federal tax credit as of October 1. But sales of Toyota’s all-electric bZ fell 15.9 percent in 2025 (to 15,609 units) while the Lexus RZ dropped 34 percent to 6,400 units.
Source: Toyota
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