If you’re into sports cars, this one’s a bit of a bummer: both the BMW Z4 and Toyota GR Supra are being retired after 2026. And it’s not just a one-off decision. It’s the continuation of the bigger trend of SUVs and trucks getting more popular by the day, and it’s also a bit of a package deal, because these two cars were basically intertwined from day one.
The BMW Z4 and Toyota GR Supra Are Getting Axed
In case you missed the collab memo, BMW and Toyota joined forces to build a pair of sports cars off the same platform, both assembled at the Magna Steyr plant in Austria. The Z4 got the convertible treatment, while the Supra leaned into the hardtop coupe vibe. Under the skin, though, they’re pretty much twins—sharing the same engine, transmission, and bones. The partnership helped cut development costs and gave us two enthusiast-friendly cars that were genuinely fun to drive. Both offered options with a manual transmission. Remember those?
Cash Rules Everything Around Me
But the numbers tell the real story here. Sales haven’t exactly been stellar—Toyota sold just over 2,600 Supras in the U.S. last year. Total sales since its 2019 return haven’t even cracked 25,000. BMW hasn’t been shouting about Z4 sales either, which usually tells you all you need to know. So when BMW confirmed it would end Z4 production in 2026, Toyota’s Supra basically got dragged into retirement with it.
That said, Toyota isn’t letting the Supra go out quietly. They’re sending it off with a “Final Edition” that’s more than just a fancy badge. There are some legit upgrades, including new wheels, carbon fiber trim, and some aerodynamic tweaks that should help it corner better. The suspension’s been touched up, and the power steering system got some attention too. Still under the hood: the same turbocharged inline-six making 382 horsepower. So, same spirit, just a bit sharper.
Inside, Toyota went with leather seats, red stitching, and red seat belts to give it that proper send-off feel. Pricing isn’t out yet, but the Final Edition will hit showrooms in spring 2026. If you want one, best to plan ahead.
TopSpeed’s Take
What’s the bigger picture here? Sports cars aren’t exactly thriving. With crossovers, SUVs, and pickup trucks dominating the roads, trails, and sales charts, these lower-volume, high-character cars are becoming tougher to justify for automakers. That’s just where we’re at. Brands have to choose what sells, even if that means letting go of something cool.
Still, even if this is the end for the Z4 and Supra (again), don’t count them out forever. Automakers love a revival when the timing—and the market—is right, something we may not see for a little while given our current political situation. Until then, the era of these two particular sports cars is winding down, but that doesn’t mean time is up on your chance to pick one up.
Source: Autoblog
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