The minivan isn’t dead yet, just ask Toyota. While the SUV craze shows no signs of slowing down, Toyota’s latest sales figures reveal a surprise: Americans are still buying minivans. In fact, the Toyota Sienna posted a staggering 73.9% sales increase in the second quarter of 2025, proving that the humble family hauler isn’t going extinct anytime soon. This is good news.
Why The Sienna Is Booming
So why is the Sienna performing so well in 2025? For starters, it’s the only hybrid-only minivan on the market, and that hybrid powertrain is hitting at exactly the right time. With fuel prices still unpredictable and families looking for cost-effective ways to haul kids, pets, and gear, the Sienna’s 36-mpg combined rating gives it a serious edge over bulkier, thirstier crossovers and full-size SUVs.
Even in a market dominated by SUVs and trucks, Toyota’s 2025 sales report makes it clear: minivans still have a role to play.
It also doesn’t hurt that the Sienna comes loaded with family-focused features: sliding doors, flexible seating for up to eight, available all-wheel drive, and Toyota Safety Sense 3.0 standard across the lineup. In short, it checks every box for buyers who care more about real-world utility than off-road flair. This surge is part of a broader success story for Toyota’s electrified lineup, which continues to drive growth across the board.
Electrified Sales Help Power Toyota Forward
According to Toyota Motor North America (TMNA), second quarter 2025 sales were up 7.2 percent across the board. The company sold 320,817 electrified vehicles in Q2 — up 29.7% compared to last year — and 48.1% of all TMNA vehicles sold were electrified. That’s the highest share of any full-line automaker, backed by 32 electrified models available between Toyota and Lexus.
Specifically, within the Toyota division, electrified sales grew even faster — up 32.7%, with 285,793 units sold. The Sienna is a strong contributor to that total, helping reinforce Toyota’s hybrid-first strategy and its long-term bet on electrification beyond just full battery-electric vehicles. Toyota also continues to lead the industry in maintaining the lowest incentives among full-line manufacturers, making its strong sales growth even more undeniable.
Sienna Shines Alongside Other Toyota Hits
While the Sienna’s 73.9% surge is eye-catching, it’s not the only bright spot. The Toyota Tacoma was up 48.4%, thanks to a successful new-generation launch. The ever-reliable Camry climbed 10.6%, and larger family options like the Grand Highlander jumped 31.3% in Q2. Enthusiasts are still showing up to buy, too. The GR Corolla rose 17.4%, showing that fun-to-drive still has a place in Toyota’s portfolio.
Lexus Gains Momentum With SUVs And EVs
Toyota’s luxury division also posted strong results. Lexus’ second-quarter sales rose 8.1%, buoyed by growing demand for its electrified lineup, which increased 9.7% year-over-year with 35,025 units sold in Q2. That upward trend is largely driven by the brand’s upscale big boys.
The all-new TX three-row SUV continued its strong debut with a 32.9% sales jump, while the off-road-focused GX saw an impressive 82.7% gain, likely fueled by its long-awaited redesign. Even the flagship LX rose 22.1%, proving Lexus continues to find success at the top end of the SUV market. The compact NX, one of the brand’s most popular hybrids, also grew 15.6%, reinforcing Lexus’ strategy of blending luxury with efficiency.
Minivans Still Matter
Even in a market dominated by SUVs and trucks, Toyota’s 2025 sales report makes it clear: minivans still have a role to play. The Sienna’s super-efficient powertrain, unmatched interior, and strong value proposition are clearly getting harder to resist for family-minded buyers. Yes, people still buy minivans. In fact, nearly 74% more of them did last quarter, and Toyota is leading that comeback.
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